Nic Cooper

Nic’s passion for music and live concerts lead him to start Sledge, one of the leading pioneers of live events organising. Founded in 1991 in London, Nic led the company until 2007 when it was bought by the Australian marketing company The Photon Group for £3.9m. Following an economic downturn in 2010, Nic took the company back, reshaping the business and taking it to new heights. Since filming our interview, Nic has exited Sledge following a management buyout. In this video, Nic reveals the process he went through to achieve his success and the mantras that helped to guide him along that path.